Design Thinking for hubs.

Atlas exists to be your backoffice assistant.

Every hub we talked to had their own spreadsheets, sticky notes, and mental to-do lists — but the same pain point kept showing up.

“Everything is everywhere and half the time is spent organizing”

We didn’t want to assume we knew what to build — although we have a strong idea — so we borrowed from our design thinking experience: start by listening, not projecting.

Service design is the tool that helped us map out the full picture—what founders experience, what staff juggle behind the scenes, and where it breaks down.

It turns out, most hubs aren’t short on ideas—they’re short on time, staff and time saving tools.

Atlas is being shaped to be their backoffice assistant, not another time sucking piece of software.

We’re building Atlas to free up headspace so hub teams can focus on founders, not fumbling across software.